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PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads gets clicked.
With reference to display media and search media, conversion tracking is the measurement of media performance with reference to campaign key performance indicators.
Pay-per-click optimization (PPC optimization) is the practice of analyzing and improving your PPC campaigns at the campaign and ad group level.
Research helps you to truly get into the mindset of your target audience, so head to Google and get searching. This is a great way of finding out how your customers are viewing your ads too.
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The pay-per-click model is primarily based on keywords. For example, in search engines, online ads (also known as sponsored links) only appear when someone searches a keyword related to the product or service being advertised. Therefore, companies that rely on pay-per-click advertising models research and analyze the keywords most applicable to their products or services. Investing in relevant keywords can result in a higher number of clicks and, eventually, higher profits.